Legal

Privacy Policy

Last updated: June 28, 2026

This Privacy Policy explains how Abbott Media LLC, doing business as Cuely ("Cuely," "we," "us," or "our"), collects, uses, shares, and protects information when you use the Cuely website and application (the "Service"). By using the Service you agree to this Policy.

1. Who is responsible for your data

• For your own account information (your name, email, business details, subscription), Cuely is the controller.
• For information about your clients that you store in Cuely (couples' names, contact details, event details, questionnaire answers), you are the controller and Cuely is your processor — we process that information only to provide the Service to you and under your instructions. You are responsible for handling your clients' data lawfully. See the Terms of Service, Section 4.

2. Information we collect

Information you provide:

• Account information — name, email, business name, password, and profile details.
• Business content — clients, projects, schedules, proposals, contracts, invoices, questionnaires, notes, files, and other content you create or upload.
• Your clients' information — details you or your clients enter, such as names, contact information, event dates, venues, and questionnaire responses.
• Communications — messages you send us and content of support requests.

Information collected automatically:

• Usage and device data — log data, IP address, browser and device type, pages viewed, and actions taken.
• Approximate location — derived from IP address.
• Email engagement — for emails sent through the Service, delivery, open, and click events.
• Cookies and similar technologies — see Section 9.

Information from third parties:

• Payment data — subscription and payment status from Stripe. We do not store full payment card numbers; we receive limited details such as card brand, last four digits, and billing status.
• Authentication data — if you sign in with Google, basic profile and authentication information from Google.

3. How we use information

We use information to:

• Provide, operate, maintain, secure, and improve the Service;
• Create and manage your account and authenticate you;
• Process subscriptions and facilitate the payments your clients make to you;
• Send transactional communications (confirmations, reminders, notifications, security alerts);
• Provide customer support and respond to requests;
• Monitor performance, prevent fraud and abuse, and ensure security;
• Develop new features and understand how the Service is used;
• Comply with legal obligations and enforce our Terms.

We do not "sell" or "share" your personal information (as those terms are defined under the California Consumer Privacy Act, as amended), and we do not share it for cross-context behavioral advertising. For the information your clients provide that you store in the Service, we act only as your service provider / processor and use it solely to provide the Service to you (see Sections 1 and 5).

Legal bases (EEA/UK). Where the EU/UK GDPR applies, we process your account information to perform our contract with you (provide the Service and billing), in our legitimate interests (to secure, support, and improve the Service and prevent fraud), to comply with legal obligations, and with your consent where required (for example, non-essential cookies or marketing). For your clients' information, you are the controller and determine the lawful basis.

4. How we share information

We share information only as needed:

• Service providers (sub-processors) that operate the Service on our behalf, under contractual confidentiality and data-protection obligations, including:
  • Supabase — database, authentication, and storage;
  • Netlify — hosting and serverless functions;
  • Stripe — payment processing;
  • Google — calendar integration and sign-in;
  • Email delivery provider — sending transactional and engagement email;
  • AI provider — powering AI-assisted features.
• Legal and safety — when required by law, legal process, or to protect the rights, property, or safety of Cuely, our users, or others.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.

5. Your clients' data

When you use Cuely, you control the information about your own clients that you store in the Service. We process it solely to provide the Service to you. You are responsible for providing any required notices to, and obtaining any required consents from, your clients, and for responding to their privacy requests. If you ask us to delete or export your clients' data, we will assist as feasible.

6. Data retention

We retain your information for as long as your account is active and as needed to provide the Service. We determine how long to keep information based on: the time needed to deliver the Service and support you; legal, tax, and accounting requirements (for example, retaining invoice and payment records for the period required by law); the need to resolve disputes, enforce our agreements, and prevent fraud and abuse; and signed agreements and their audit trails, which we retain to preserve their integrity and enforceability. After account closure, we delete or anonymize information that we no longer need to retain for these purposes. You may request deletion as described below.

7. Your rights and choices

Depending on where you live, you may have rights to:

• Access the personal information we hold about you;
• Correct inaccurate information;
• Delete your information;
• Export/port your information;
• Object to or restrict certain processing;
• Opt out of non-essential communications.

How to submit a request. You can exercise these rights in two ways: (1) email us at ryan@abbottmedia.co, or (2) use the self-serve tools in your account settings, where you can export your data or request account deletion directly. You can also update much of your information in settings and unsubscribe from non-essential emails at any time. We will verify your request (for example, by confirming control of your account email) before acting, and we will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.

Authorized agents and appeals. Where the law allows, you may use an authorized agent to submit a request on your behalf (we may ask for proof of authorization). If we deny your request, you may appeal by replying to our decision or emailing us with "Appeal" in the subject; we will respond to appeals as required by applicable law.

Your clients' requests. If a request concerns information you store about your own clients, we are the processor and you are the controller — we will refer the request to you (or assist you in responding), and you remain responsible for honoring it.

If you are in a jurisdiction with specific privacy laws (such as the California Consumer Privacy Act/CPRA, the EU/UK GDPR, or other US state privacy laws), additional rights may apply; contact us and we will honor applicable rights.

8. Security

We use commercially reasonable technical and organizational measures designed to protect personal information, including encryption in transit, access controls, and row-level data isolation between accounts. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You use the Service and provide information at your own risk. If we become aware of a breach affecting your personal information, we will notify you as required by applicable law.

9. Cookies and similar technologies

Cuely uses cookies and similar technologies to operate the Service and understand how it is used. Cookies are small files stored on your device.

When non-essential cookies are in use, we will ask for your choice and you can change it at any time by clearing your browser's site data for Cuely. You can also control cookies through your browser settings, though disabling essential cookies may prevent parts of the Service from working. Third-party providers we use (such as Stripe and Google) may set their own cookies, subject to their own policies.

Do Not Track. Some browsers send a "Do Not Track" (DNT) signal. There is no industry-standard response to DNT, and because we do not use cookies to track you across third-party websites for advertising, we do not currently respond differently to DNT signals. We will honor recognized opt-out preference signals (such as Global Privacy Control) where required by applicable law.

10. International users

We operate in the United States, and our service providers may process information in the United States. If you access the Service from outside the United States, you understand your information may be transferred to and processed in the United States, where data-protection laws may differ from those in your country. Where we transfer personal data from the EEA, UK, or Switzerland to the United States, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (and the UK Addendum) where required. You can contact us to request more information about these safeguards or a copy of our data processing addendum.

11. Children's privacy

The Service is not intended for anyone under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.

12. Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will provide reasonable notice (for example, by email, in-app notice, or by updating the "Last updated" date). Continued use after changes take effect constitutes acceptance.

13. Contact

Questions about this Policy or your information? Contact us at ryan@abbottmedia.co.