Legal

Terms of Service

Last updated: June 28, 2026

These Terms of Service ("Terms") are a binding agreement between you ("you," "your," or "Customer") and Abbott Media LLC, doing business as Cuely ("Cuely," "we," "us," or "our"), governing your access to and use of the Cuely website, application, and related services (collectively, the "Service").

By creating an account, clicking "I agree," or using the Service, you accept these Terms and our Privacy Policy. If you do not agree, do not use the Service. Section 19 contains a binding arbitration agreement and a class-action waiver that affect your legal rights — please read it.

1. The Service

Cuely is a customer relationship management (CRM) and business-operations platform built for wedding photographers, videographers, and similar creative professionals. Features may include a client pipeline, proposals, contracts and e-signature, invoicing and payment collection, a day-of schedule builder, questionnaires, automations, scheduling, file storage, AI-assisted content generation, and related tools. We may add, modify, suspend, or remove features at any time.

2. Eligibility and accounts

You must be at least 18 years old and able to form a binding contract to use the Service. You agree to:

• Provide accurate, current, and complete information when registering;
• Keep your login credentials confidential and secure;
• Accept responsibility for all activity that occurs under your account;
• Notify us promptly at the contact below of any unauthorized use or security breach involving your account.

You are responsible for your account and any users you permit to access it (such as team members or second shooters).

3. Acceptable use

You agree that you will not, and will not permit anyone using your account to:

• Use the Service for any unlawful, fraudulent, or harmful purpose;
• Upload, transmit, store, or distribute any malware, virus, worm, ransomware, or other malicious code;
• Upload or transmit content that is illegal, infringing, defamatory, harassing, obscene, or that violates any third party's rights;
• Attempt to gain unauthorized access to the Service, other users' accounts or data, or our systems or networks;
• Probe, scan, test the vulnerability of, or breach the security or authentication measures of the Service except under a written authorized-testing agreement with us;
• Interfere with or disrupt the integrity or performance of the Service;
• Reverse engineer, decompile, copy, resell, sublicense, or create derivative works of the Service except as permitted by law;
• Use the Service to send spam, unlawful, or unsolicited communications, or to send messages without the consent required by law (see Section 8);
• Use the Service to violate the privacy or data-protection rights of any person, including your own clients;
• Use automated means to access the Service in a way that adversely affects it.

We may investigate suspected violations and may suspend or terminate accounts that violate this section. You — not Cuely — are solely responsible for content you and your users upload and for actions taken through your account.

4. Your content, client data, and our role as a service provider

Ownership. You retain all ownership of the content, information, and data you and your clients enter or upload to the Service ("Your Content"), including information about your own clients ("Client Data").

License to operate. You grant us a limited, non-exclusive, worldwide license to host, store, process, transmit, display, and reproduce Your Content solely as necessary to provide, maintain, secure, and improve the Service, and as otherwise permitted by these Terms and our Privacy Policy.

You are the controller of Client Data; Cuely is your service provider / processor. When you use Cuely to store and process information about your own clients (such as couples' names, contact details, event details, and questionnaire responses), you act as the data controller / "business," and Cuely acts as a data processor / "service provider" on your behalf. In that role, with respect to Client Data, Cuely will:

• Process Client Data only on your documented instructions and only to provide and support the Service, and not for any other purpose;
• Not "sell" or "share" Client Data (as those terms are defined under the California Consumer Privacy Act, as amended), and not retain, use, or disclose it outside the direct business relationship with you or for any purpose other than the specified services;
• Not combine Client Data with personal information from other sources except as permitted by applicable privacy law;
• Apply reasonable security measures (Section 13) and require our sub-processors to do the same;
• Assist you, as reasonably feasible, with responding to data-subject requests and with deletion or return of Client Data at the end of the relationship, subject to legal retention requirements.

You are responsible for: having a lawful basis to collect and process your clients' personal information; providing any privacy notices and obtaining any consents required by the laws that apply to you and your clients; and handling your clients' data lawfully and responding to their privacy requests. For users subject to the EU/UK GDPR or who require a separate data processing agreement, the data-processing terms in this Section, together with our Privacy Policy, are intended to serve as our data processing addendum; contact us to request a countersigned DPA with Standard Contractual Clauses where applicable.

Responsibility for content. You represent and warrant that you have all rights necessary to upload Your Content and that it does not violate any law or third-party right. We do not monitor or control Your Content and are not responsible for it.

Copyright complaints and repeat infringers (DMCA). We respond to notices of alleged copyright infringement under the Digital Millennium Copyright Act. Our takedown and counter-notice procedures, and how to reach our designated agent, are in our Copyright & DMCA Policy, which is part of these Terms. We will terminate the accounts of repeat infringers in appropriate circumstances, and we may remove or disable access to any content that is the subject of a valid infringement notice.

5. Subscriptions, pricing, billing, and automatic renewal

Subscriptions. The Service is offered on a subscription basis. The current price, billing frequency, and plan are shown clearly before you provide payment information and again in a confirmation after you subscribe.

Automatic renewal — please read. Unless you cancel, your subscription automatically renews at the end of each billing period (monthly or annually, as selected) and your payment method is charged the then-applicable fee on a recurring basis until you cancel. By subscribing, you give your express affirmative consent to these automatic-renewal terms. We will disclose the renewal price and cadence before you are charged, and, where required by law, send a renewal or trial-conversion reminder.

Free trials and promotions. If you start a free trial or promotional offer, we will tell you how long it lasts, what you will be charged when it ends, and how to cancel before being charged. Unless you cancel before the trial ends, the subscription converts to paid automatically at the disclosed price.

Easy cancellation. You may cancel at any time from your account settings — the same way you signed up, online and without having to call or email us. Cancellation stops future renewals and takes effect at the end of the current billing period. Except where required by law, fees already paid are non-refundable, and cancellation does not retroactively refund the current period.

Founder and early pricing. We may offer promotional rates (such as "founder" or "early-access" pricing) to a limited number of members. Where we describe a rate as "locked," that rate will not increase for your account for as long as your subscription remains continuously active, subject to these Terms. If your subscription lapses, is cancelled, or is terminated, you may lose access to promotional pricing, and re-subscription may be at then-current rates.

Price changes. We may change standard (non-locked) pricing with reasonable advance notice. Continued use after a price change takes effect constitutes acceptance.

Taxes. Stated prices exclude applicable taxes unless otherwise noted. You are responsible for any taxes associated with your subscription other than taxes based on our net income.

6. Payments processed through the Service (Stripe)

Payments to Cuely, and payments your clients make to you through the Service, are processed by Stripe. By using payment features you also agree to Stripe's applicable terms, including the Stripe Connected Account Agreement and Stripe Services Agreement, which are incorporated by reference.

• Cuely is not a bank, money transmitter, or payment processor. We provide software that facilitates access to Stripe's payment infrastructure.
• Cuely is not a party to the transaction between you and your client. When your clients pay you through the Service, funds settle to your connected Stripe account. A platform fee and/or payment-processing fees may apply and will be disclosed to you.
• You are solely responsible for the accuracy of your invoices, the goods and services you provide to your clients, your pricing, deposits, your refund and cancellation policies, applicable surcharge/convenience-fee laws in your jurisdiction, and any refunds, chargebacks, disputes, reversals, or taxes arising from transactions with your clients. We do not adjudicate disputes between you and your clients.
• You are responsible for complying with the Stripe Connected Account Agreement, including any liability it allocates to you for activity on your connected account.
• We are not responsible for delays, errors, holds, account reviews, or losses caused by Stripe, banks, card networks, or your clients.

7. Electronic records and signatures

The Service lets you and your clients create, send, sign, and store agreements electronically. By using these features, you and (where applicable) your clients consent to transact electronically and agree that:

• Consent to electronic records. You agree to receive and sign records electronically, and that electronic signatures and records are valid and enforceable to the same extent as handwritten signatures and paper records under the U.S. ESIGN Act and applicable state Uniform Electronic Transactions Act (UETA) laws.
• Right to a paper copy / withdrawal. A signing party may request a paper copy of a signed agreement from the studio that sent it, and may decline or withdraw consent to electronic records by contacting that studio — though doing so may mean the agreement cannot be completed through the Service.
• System requirements. To use e-signature you need a current web browser, internet access, and the ability to view and retain PDF documents.
• Audit trail. To support attribution and enforceability, the Service records signing details such as the signer's name, email, timestamp, IP address, and a record of the signed document. You and your client may download the completed agreement.

Cuely provides e-signature tooling only. Any agreement created or signed through the Service is solely between you and your client. Cuely is not a party to it, provides no legal advice about it, and makes no representation or warranty that any agreement, template, or signature is valid, enforceable, or suitable for your situation or jurisdiction (see Section 9). You are responsible for the content and legal effect of your agreements.

8. Communications, email, and text messages

The Service can send communications to you and, on your behalf, to your clients — including transactional and relationship messages such as proposal notifications, contract and signing confirmations, invoices and receipts, booking confirmations, and reminders.

Your responsibility for messages to your clients. When the Service sends email or SMS to your clients at your direction, you are the sender and are solely responsible for: (a) having all consents required to contact those recipients, including any prior express consent or prior express written consent required by the Telephone Consumer Protection Act (TCPA) for text messages; (b) the content of those messages; and (c) compliance with the CAN-SPAM Act, the TCPA, and all other applicable communications and anti-spam laws, including honoring opt-out/STOP requests. You will indemnify Cuely for any claim arising from messages sent through the Service at your direction (see Section 16).

Messages to you. By creating an account you agree to receive transactional and account-related communications from us. We may also send you product or marketing communications, which you can opt out of at any time using the unsubscribe link or by contacting us.

9. Templates, and no professional or legal advice

The Service may provide sample contracts, proposal language, questionnaires, and other templates as a convenience and starting point. These templates, and the Service generally, do not constitute legal, tax, accounting, financial, or other professional advice, and using them does not create an attorney-client or other professional relationship. Templates are samples only and are not guaranteed to be complete, current, enforceable, or appropriate for your business, your transactions, or the law of any particular jurisdiction. You are responsible for reviewing, customizing, and (where appropriate) having a qualified professional review any contract or document before you rely on or use it.

10. Third-party services

The Service integrates with third-party services, which may include Stripe (payments), Google (calendar and sign-in), Supabase (data infrastructure), Netlify (hosting), email- and SMS-delivery providers, and AI providers. Your use of these integrations may be subject to the relevant third party's terms and privacy practices. We are not responsible for third-party services, their availability, or their acts or omissions.

11. AI-assisted features

The Service may offer AI-assisted features (for example, generating a creative brief from project details). AI output may be inaccurate, incomplete, or unsuitable. You are responsible for reviewing and editing AI-generated content before relying on or using it. We make no warranty regarding AI output and are not liable for your use of it.

12. Service availability

We strive to keep the Service available and reliable, but the Service is provided "as is" and "as available." We do not guarantee uninterrupted, timely, secure, or error-free operation, and we do not offer a service-level or uptime guarantee unless agreed in a separate written agreement. We may perform maintenance, modify, or discontinue features at any time, with or without notice.

13. Security

We use commercially reasonable technical and organizational measures designed to protect Your Content and personal data, including encryption in transit, access controls, and tenant isolation. However, no method of transmission or storage is completely secure, and we cannot and do not guarantee absolute security. You acknowledge that you provide Your Content and use the Service at your own risk, and that we are not liable for unauthorized access, use, or disclosure of data resulting from causes beyond our reasonable control. If we become aware of a security breach affecting your personal data, we will notify you as required by applicable law. See our Privacy Policy for more.

14. Disclaimer of warranties

To the fullest extent permitted by law, the Service and all related content, features, templates, and materials are provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will meet your requirements, be available uninterrupted, be secure, or be error-free, or that defects will be corrected. No advice or information obtained from us creates any warranty not expressly stated here.

15. Limitation of liability

To the fullest extent permitted by law:

• Cuely and Abbott Media LLC will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business, arising out of or related to your use of (or inability to use) the Service, even if advised of the possibility of such damages.
• Our total cumulative liability for any and all claims arising out of or relating to the Service or these Terms will not exceed the greater of (a) the total amount you paid us for the Service in the twelve (12) months preceding the event giving rise to the claim, or (b) one hundred U.S. dollars (US$100).

These limitations apply regardless of the theory of liability and are a fundamental basis of the bargain between us. Some jurisdictions do not allow certain limitations or exclusions, so some of the above may not apply to you; in such cases our liability is limited to the maximum extent permitted by law.

16. Indemnification

You agree to defend, indemnify, and hold harmless Cuely, Abbott Media LLC, and their owners, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) Your Content or Client Data; (b) your use of the Service; (c) your violation of these Terms or applicable law; (d) your dealings with, contracts with, services provided to, refunds or deposits owed to, or disputes with your own clients; (e) email or text messages sent through the Service at your direction, including any claim under the TCPA, CAN-SPAM Act, or similar law; or (f) your violation of any third-party right.

17. Termination

You may stop using the Service and cancel at any time. We may suspend or terminate your access, with or without notice, if you breach these Terms, fail to pay, create risk or legal exposure for us, or use the Service in a way that harms us or others. On termination, your right to use the Service ends. We may delete or retain Your Content as described in our Privacy Policy and as required by law. Where feasible, you may request an export of Your Content before termination. Sections that by their nature should survive termination (including ownership, the data-processing terms, disclaimers, limitation of liability, indemnification, arbitration, and governing law) will survive.

18. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will provide reasonable notice (for example, by email or in-app notice, by updating the "Last updated" date, or by asking you to re-accept). Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms. If you do not agree, you must stop using the Service.

19. Governing law, arbitration, and dispute resolution

Governing law. These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules.

Informal resolution first. Before filing a claim, you agree to try to resolve the dispute informally by contacting us at the email below and giving us 30 days to respond.

Binding arbitration. Except as set out below, any dispute, claim, or controversy arising out of or relating to these Terms or the Service that is not resolved informally will be resolved by final and binding arbitration on an individual basis, administered by a recognized arbitration provider under its applicable rules, rather than in court. The arbitration will take place in California or, at your election, your home county, or by video/telephone. Judgment on the award may be entered in any court of competent jurisdiction.

Class-action waiver. You and Cuely agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of representative or class proceeding.

Exceptions. Either party may bring an individual claim in small-claims court, and either party may seek injunctive or equitable relief in court for actual or threatened infringement or misuse of intellectual property or unauthorized access to the Service. Right to opt out: you may opt out of this arbitration agreement by emailing us at the address below within 30 days of first accepting these Terms; if you opt out, disputes will be resolved in the state or federal courts located in California, and you consent to their jurisdiction.

If the class-action waiver is found unenforceable as to a particular claim, that claim will proceed in court, but the rest of this Section still applies.

20. General

• Entire agreement. These Terms and the documents referenced in them are the entire agreement between you and us regarding the Service.
• Severability. If any provision is found unenforceable, the rest remains in effect.
• No waiver. Our failure to enforce any provision is not a waiver.
• Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
• Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.
• Notices. We may give notices by email to the address on your account or by posting in the Service.

21. Contact

Questions about these Terms? Contact us at ryan@abbottmedia.co.